Your logo is the single most important part of building your company image and brand, which in turn will be the foundation to create your basic printed materials, website, video's and everything else youll need to be successful. In today's business, company logo & brand identity has become more important than ever. A logo doesn't always define what the company does...BUT, it certainly is essential to establish a visual link to your audience.
Our philosophy is, that the vision and idea of a brand starts with the founders, because ultimately it’s going to be their personal preferences, narrative and ideas that drive the brand forward.
But where Design Firms like us can be helpful, is in making the brand come to life in a visual way by taking your vision and ideas and building a world around them.
Here are some things to consider:
NEW STARTUP COMPANIES
No doubt, the company or product logo with it's color palette [BRAND] is the most important single item any new startup company needs to address. But sadly it is often set aside until later. The reasoning is, well...if our business really takes off, then we'll put the effort in doing something nice". Then they'll proceed by creating something in house as an interim solution. This is BIG Mistake!
We can't stress enough that putting your best foot forward in the beginning is so important. You will be using this artwork for a long time in a variety of ways. So down the road, when you decide to do something "NICE" and professional and begin to use that new artwork, it's a huge disconnect from all what you have done in the past. It usually sends mixed messages, confuses your clients and fails to leverage all your prior efforts. So...doing it right from the beginning is the best solution! Establishing your Business Identity and [BRAND] professionally from the start—which again, is your logo and company colors— is VERY IMPORTANT.
Perhaps, youre an established company and your logo or identity needs a face lift. We have a lot of experience in this area too. We are well versed in helping companies make the transition from the look they have spent years to establish and move to a more progressive, up-to-date image, without losing the foundation they have built.
Read what our clients are
saying about our work.
Contact our ART Dept.:
Email: info1@alphaomegaDESIGN.com OR Studio: 832.277.1484